The early years at Mothers CellarEurodell was started by Michael Farac, born Milenko Sretan Farac. Croatian born, on the picturesque small Adriatic island of Korcula, he and his family immigrated to Australia in the late 50s. Where they settled in the northern suburb of Chatswood, in Sydney.
After 5 years, whilst Michael was still in his school years, his father Nikola Farac eventually decided the family would make one final move to Auckland, New Zealand.
Soon after they arrived they began doing what came natural to them…Winemaking. They were a founding part of the proud and successful Croatian West Auckland Winery legacy with the opening of ‘Mother’s Cellar Winery’.
Michael checking on aging wineMichael and his two brothers Morris (Marine) and George (Jure) worked on the Winery for the next 45 years. They spent this time converting what was originally an orchard into a thriving and very popular brand of wine. As the boys got married their wives too joined the family business.
Over time ‘Mother’s Cellar Winery’ became an accomplished business, bottling a wide range of wines such as Cabernet, Sauvignon, Riesling, Sauterne, and even some Sparkling wines. However its true specialty was in the dessert wines, where their Ports and Sherries became top sellers.
But Michael missed the traditional foods and delicacies that he and his family were accustomed to back in Europe; the prosciutto, the salamis, the specialty cheeses, the anchovies, just to name a few. These were products that were either scarce or unavailable in New Zealand at the time. The quality and selection was limited.
So Michael began looking at filling this void. He travelled to Australia and began seeking out importers and producers of such delicacies. He used contacts in Italy and Croatia to find original and authentic products. Once he found them he set about importing them to New Zealand.
Soon he realised his desire for European style food was shared by others. He setup a small warehouse with a small refrigerated unit, and with the help of his daughter Anita, began selling the products to family and friends on Saturdays. And so Eurodell was born.
From these modest beginnings Eurodell has grown to become a successful and vibrant nationwide company. Supplying many of New Zealands finest restaurants, as well as its supermarket sector, hospitality trade and delicatessen wholesalers.
Michael prefers business on a friendly and personal level. Meeting people and making friendships which incorporate business as well. Being honest and fair is his key to success. The company is still family owned and operated, and is still based in west Auckland!
Eurodell is ever changing, always looking for new products and superior brands. Because as time changes so does the New Zealand palate. To this day Michael still travels the world in search of its finest foods.
Michael (left) and his two brothers Morris (centre) and George (right)
Spit Roast, a family tradition.
Dide Nikola, (Michaels father) inspects his home smoked Prosciutto in NZ